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      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>A mission-driven multi-tasker and enabler of strategic goals. A highly resourceful team player. Demonstrates proactive approaches to problem-solving with strong decision-making capability and established track record of serving as a trusted member of a senior organizational team. Mission driven multi-tasker and enabler of strategic goals. Highly resourceful team player. Demonstrates proactive approaches to problem-solving with strong decision-making capability and established track record of serving as a trusted member of a senior organizational team. Seasoned administrator with experience in regulatory compliance, human resources strategy, and administrative operations management.</image:caption>
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      <image:caption>“I’m a neutral, and independent advisor to my Executive, who enables the day-to-day management routines that enhance the effectiveness of my boss, and the organisation as a whole. I operate as a business manager in my own right – and I am an integral part of the management team. Moreover, I strive to demonstrate leadership qualities and align my behaviours to this goal accordingly. I am not a business partner as I sit in the core of the business; and I am not an optional extra – my role is mandatory to the success of my Executive. I work in the space of management, allowing my boss to focus on the bigger aspects of leadership.” (c) Adam Fidler, 2016 - The Executive Assistant - What I Am</image:caption>
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      <image:caption>Annual “comms” plans, webs design and social media work to build brands and messaging outreach for corporate and non-profit endeavors. Print Advertising, Digital Marketing, and Experiential Marketing, Branded Content, and Integrated Marketing Campaigns. Social Media Marketing, creating digital content, and maintaining digital content library.</image:caption>
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      <image:title>Event Marketing &amp; Communication - Case Study: Valdemar Estates</image:title>
      <image:caption>Annual “comms” plans, webs design and social media work to build brands and messaging outreach for corporate and non-profit endeavors. Print Advertising, Digital Marketing, and Experiential Marketing, Branded Content, and Integrated Marketing Campaigns. Social Media Marketing, creating digital content, and maintaining digital content library.</image:caption>
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      <image:caption>Annual “comms” plans, webs design and social media work to build brands and messaging outreach for corporate and non-profit endeavors. Print Advertising, Digital Marketing, and Experiential Marketing, Branded Content, and Integrated Marketing Campaigns. Social Media Marketing, creating digital content, and maintaining digital content library.</image:caption>
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      <image:caption>Lisa Brown, Director of the Washington State Department of Commerce, tours the Valdemar Estates production facility</image:caption>
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      <image:caption>Valdemar Estates CEO Jesús Martínez Bujanda</image:caption>
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      <image:title>Strategic Partnerships</image:title>
      <image:caption>Lisa Brown and Natasha in the Valdemar Estates restaurant and tasting room</image:caption>
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  <url>
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      <image:title>Hospitality Events - Events</image:title>
      <image:caption>Annual “comms” plans, webs design and social media work to build brands and messaging outreach for corporate and non-profit endeavors. Print Advertising, Digital Marketing, and Experiential Marketing, Branded Content, and Integrated Marketing Campaigns. Social Media Marketing, creating digital content, and maintaining digital content library.</image:caption>
    </image:image>
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  <url>
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      <image:title>Archive - Adam Fidler Quote - Executive Assistant Experience &amp; Skillset</image:title>
      <image:caption>“I’m a neutral, and independent advisor to my Executive, who enables the day-to-day management routines that enhance the effectiveness of my boss, and the organisation as a whole. I operate as a business manager in my own right – and I am an integral part of the management team. Moreover, I strive to demonstrate leadership qualities and align my behaviours to this goal accordingly. I am not a business partner as I sit in the core of the business; and I am not an optional extra – my role is mandatory to the success of my Executive. I work in the space of management, allowing my boss to focus on the bigger aspects of leadership.” — Adam Fidler, The Executive Assistant - What I Am</image:caption>
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      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/618bf0b1b806d92a9d7675f0/5283beb5-8d25-497a-bfce-864ca4e3363f/470206889_983900610450004_3987895567794705443_n.jpg</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/618bf0b1b806d92a9d7675f0/6eb69d3a-2f3c-4b2c-b1c9-759547627613/Screenshot+2025-01-07+at+10.37.51%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/618bf0b1b806d92a9d7675f0/685b612d-73cb-4683-b492-c90f49e7c568/Aspen+Ideas+Festival+Logo.png</image:loc>
      <image:title>About</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/618bf0b1b806d92a9d7675f0/cf3dc76c-3260-4cc4-8506-75940d582a4c/Screenshot+2025-01-07+at+10.59.46%E2%80%AFAM.png</image:loc>
      <image:title>About</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.natashablake.com/resume</loc>
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      <image:title>Event Marketing &amp; Publicity - Valdemar Estates - Case Study: Valdemar Family Estates</image:title>
      <image:caption>Winery opening shows Walla Walla's mark on world wine map (Union-Bulletin, April 2019) WSU Tri‑Cities partners with Spanish winery (June 2019) With Homegrown Expansion and Boldfaced New Talent, Walla Walla Enters its Third Wave (Wine Enthusiast, December 2019)</image:caption>
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      <image:title>Event Marketing &amp; Publicity - Valdemar Estates</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/618bf0b1b806d92a9d7675f0/f55a4bbc-67b7-4d36-a709-973e249af72e/VE%2BIndustry%2BAppreciation%2BNight.png</image:loc>
      <image:title>Event Marketing &amp; Publicity - Valdemar Estates</image:title>
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      <image:title>Event Marketing &amp; Publicity - Valdemar Estates</image:title>
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      <image:title>Event Marketing &amp; Publicity - Valdemar Estates</image:title>
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      <image:title>Event Marketing &amp; Publicity - Valdemar Estates</image:title>
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  <url>
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  <url>
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  <url>
    <loc>https://www.natashablake.com/barbie</loc>
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      <image:title>Barbie Film Festival</image:title>
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      <image:title>Barbie Film Festival</image:title>
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      <image:title>Barbie Film Festival</image:title>
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      <image:title>Barbie Film Festival</image:title>
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      <image:title>Barbie Film Festival</image:title>
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      <image:title>Barbie Film Festival</image:title>
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      <image:title>UCLA Film Festival Case Studies - UCLA Film Festival</image:title>
      <image:caption>In 2010 and 2011, I organized the UCLA Festival of New Creative Work  which showcases and screens work by emerging artists at the the UCLA School of Theater, Film and Television, and honors the entertainment industry's brightest talent. The festival showcases student work in film, video, animation, producing, screenwriting and theater, including work from the Cinema &amp; Media Studies and Moving Image Archive Studies programs; more than 100 student films; and presentations of screenplays and producer-developed projects. Events include the opening night of the festival, two separate days of student screenings, Design Showcase West, the Screenwriters Showcase, Producers Marketplace, Animation Prom and the closing night Directors Spotlight. Honorees are chosen by students voting within their particular discipline as well as by industry professionals.  The festival takes place over seven days and nights, at various locations across Los Angeles, including the Writers Guild Theater, the Directors Guild of America Theater, the James Bridges Theater at UCLA, and at the Billy Wilder Theater at the UCLA Hammer Museum. MEDIA RELATIONS EXPERIENCE \\ THE UCLA SCHOOL OF THEATER, FILM &amp; TELEVISION Before moving to Walla Walla, I worked at UCLA's School of Theater, Film &amp; Television, where I coordinated the annual Festival of New Creative Work. A large component of my job as Festival Coordinator was to draw audiences to festival events and generate positive and engaging impressions of the School through event publicity. I drew upon my previous experiences working at a media agency, to plan and implement a strategic, coordinated, integrated program which would enhance the festival's visibility, solidify its presence as an up-and-coming film festival, and contribute to the college’s overall, renewed communications and branding effort, under the leadership of its new Dean, film producer Teri Schwartz.   THE UCLA FESTIVAL OF NEW CREATIVE WORK \\ Consistently ranked as one of the top elite entertainment and performing arts institutions in the world, the UCLA School of Theater, Film &amp; Television offers an innovative interdisciplinary curriculum that integrates the study and creation of live performance, film, television, animation and the digital arts. Its distinguished graduate and undergraduate programs include acting, directing, writing, producing, animation, cinematography, lighting design, set design, costume design and sound design, and offers PhDs in Theater and Performance Studies and Cinema &amp; Media Studies. The UCLA Festival of New Creative Work is a seven-day-seven-night fete of events, highlighting the work of undergraduate and graduate students from the UCLA School of Theater, Film &amp; Television, and honoring film industry directors, writers and producers. The planning and implementation of the UCLA Festival of New Creative Work is a considerable undertaking that lasts from October to June. I held the position of Festival Coordinator from 2009-2011, overseeing the planning and logistics of each event.   Coordinator, The Barbie Film Festival   In 2011 I organized The Barbie Film Festival, seeking submissions from UCLA undergraduate and graduate students who were invited to write, shoot and edit two-minute short films, using only the inexpensive Barbie Video Girl toy doll camera. We received over three dozen imaginative and technologically innovative submissions, and I worked closely with executives from Mattel to organize every detail of the festival, bring the concept to fruition, and to promote and screen the films at a very popular and exceptionally unique industry event.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/618bf0b1b806d92a9d7675f0/4adb133c-423c-49e3-b15b-ef994bca856f/Marketing+%26+Communications+Photo.jpg</image:loc>
      <image:title>UCLA Film Festival Case Studies - The Schedule The annual festival is held during the first week of June. Events include showcases of student work from each program (Screenwriting, Directing, Producing, Cinematography, Animation, Costume Design, Archive Studies), and additional screenings of student films that don't make it into either the Opening Night or Directors Spotlight selection of screenings. At each event, an individual from the entertainment industry is presented with an award for innovative and groundbreaking work in their field, or for a lifetime of achievement. Students winners also receive awards. The events take place at various locations across Los Angeles, with fully catered receptions and after-parties.</image:title>
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      <image:title>UCLA Film Festival Case Studies - Auxiliary Programming OUT OF THE ARCHIVE: RECENT WORK FROM THE MOVING IMAGE ARCHIVE STUDIES The long-term survival and accessibility of our moving image heritage is dependent upon the work of archival professionals who preserve, restore, document, curate, and exhibit these materials. Out of the Archive features creative and preservation work by current students and recent graduates of the UCLA M.A. program in Moving Image Archive Studies (MIAS). Current students present independent creative work and excerpts from their portfolios, representing their professional interests and achievements in the MIAS program. Recent MIAS alumni now working as professional archivists show elements of their preservation work.</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Media Relations</image:title>
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      <image:title>Swarovski - UCLA Film Festival Design Showcase West</image:title>
      <image:caption>Design Showcase West is the only national entertainment design showcase on the West Coast, and is held every June, during the UCLA Film Festival. Design Showcase West students from the top graduate design programs across the nation, exhibit portfolios of their recent work in the fields of costume design, scenic design, or lighting design. The day-long event consists of an industry review session and luncheon (by invitation only), followed by a review session that is open to the public.  Under the purview of the David C. Copley Center for the Study of Costume Design at the UCLA School of Theater, Film and Television, Swarovski and the UCLA Film Festival established the Swarovski National Design Competition, conferring the Swarovski Award for Excellence in Costume Design upon a UCLA MFA costume student during Design Showcase West.</image:caption>
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      <image:title>Swarovski - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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