Case Study: Valdemar Family Estates
Winery opening shows Walla Walla's mark on world wine map (Union-Bulletin, April 2019)
WSU Tri‑Cities partners with Spanish winery (June 2019)
With Homegrown Expansion and Boldfaced New Talent, Walla Walla Enters its Third Wave (Wine Enthusiast, December 2019)
Multimedia Content: Event Marketing & Promotion
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Multimedia Content: Community Outreach
Eastern Washington businesses and nonprofit organizations come together every year to launch and participate in the annual Barrel Full of Money fundraising campaign, benefiting the programs of the Blue Mountain Action Council (BMAC). The generous efforts of participating businesses over this six-week long campaign culminates with the highly anticipated Community Celebration Event (with catered reception and wine auction).
Since its inception in 2011, the Barrel Full of Money campaign has raised over $500,000 for local families. The funds directly support BMAC's mission to provide vital services to residents of Southeast Washington, including food, housing, and job training.
While at Valdemar Estates, I collaborated with After95 Creative to produce this promo.
Social Media Marketing
Unique at Valdemar. Brand already established in Spain, but the Pacific Northwest was new marketing territory, and a predominantly English-language market. First had to build a content library. Coordinated a lot of photoshoots (Winter Holidays in June). Strategy Communications plan, cycle, scheduling distribution of content. Social Media marketing, digital content library, with a focus on event marketing. Build brand awareness. Stories, reposting. Brand glossary and #hashtags
Building a brand visually. Instagram.
Print Collateral
-
Postcard Example: Thank You
What should we know about the services you provide? Better descriptions result in more sales.
-
Postcard Example: Industry Night
What should we know about the services you provide? Better descriptions result in more sales.
